A marketer is interested in segmenting a business market based on technology and customer capabilities.Which of the following major segmentation variables would most likely be used by the marketer to assist with the task
A) Demographic variables
B) Purchasing approaches
C) Situational factors
D) Personal characteristics
E) Operating variables

Question

Quizplus · Accepted Answer

Operating variables, such as technology and customer capabilities, are relevant variables for segmenting a business market. Demographic variables, purchasing approaches, situational factors, and personal characteristics are more applicable to consumer markets.

A Marketer Is Interested in Segmenting a Business Market Based