Those who favor localized marketing see national advertising as wasteful because ________.
A) it gets too up close and personal with consumers
B) it drives up manufacturing and marketing costs by reducing economies of scale
C) it magnifies logistical problems
D) it fails to address local needs
E) all of the above
Correct Answer:
Verified
Q1: When Nike attempts to get close to
Q3: A niche is characterized as being all
Q4: According to PRIZM,the _ cluster is characterized
Q5: Men and women tend to have different
Q7: Regardless of the type of segmentation scheme
Q8: In _ marketing,the seller engages in the
Q9: _ combines operationally driven mass customization with
Q10: Marketers usually identify niches by _.
A) dividing
Q11: If a market is segmented according to
Q41: A _ consists of two parts: a
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