The closest relationships between customers and suppliers arise when ________.
A) supply is important to the customer
B) procurement is simple
C) there are many undifferentiated vendors in the marketplace
D) the customer is highly price sensitive
E) all of the above

Question

Quizplus · Accepted Answer

When supply is important to the customer, they are more likely to develop a close relationship with their supplier as the supplier plays a critical role in the success of the customer's business. Procurement simplicity, marketplace differentiation, and price sensitivity may also play a role but are not as significant as the importance of supply to the customer.

The Closest Relationships Between Customers and Suppliers Arise When ________