Business marketers can stimulate problem recognition by ________.
A) trade directories
B) direct mail, telemarketing, and calling on prospects
C) encouraging the Better Business Bureau to release statistics
D) consumer advertising
E) requesting testimonials from existing customers

Question

Quizplus · Accepted Answer

Direct marketing tactics such as direct mail, telemarketing, and calling on prospects can be effective in stimulating problem recognition among business customers. This is because these tactics allow marketers to directly communicate with potential customers and highlight issues or pain points that the customer may not have previously considered. Trade directories and consumer advertising are less effective in attracting the attention of business customers, while encouraging the Better Business Bureau to release statistics and requesting testimonials from existing customers may provide useful information but are not specifically designed to stimulate problem recognition.

Business Marketers Can Stimulate Problem Recognition by ________