3M tracks the proportion of sales resulting from its recent innovations.This measurement is an example of a ________.
A) consumer insight
B) target market
C) secondary information search
D) marketing metric
E) sales forecast

Question

Quizplus · Accepted Answer

The measurement of sales resulting from recent innovations is a marketing metric, which is a quantitative measure used to track performance and effectiveness in marketing activities.

3M Tracks the Proportion of Sales Resulting from Its Recent