A common way to estimate total market potential is to multiply the potential number of buyers by the average quantity each purchases,times the price.

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Quizplus · Accepted Answer

This is a commonly used formula for estimating market potential. By multiplying the potential number of buyers by the average quantity each purchases and the price, we can get an estimate of the total market potential. However, it's important to keep in mind that this is just an estimate and may not always be accurate. Other factors such as market saturation, competition, and consumer behavior also need to be taken into consideration when estimating market potential.

A Common Way to Estimate Total Market Potential Is to Multiply