Some marketers prefer more ________ methods for gauging consumer opinion because consumer actions do not always match their answers to survey questions.
A) quantitative
B) qualitative
C) psychographic
D) covert
E) subliminal

Question

Quizplus · Accepted Answer

Qualitative methods are often preferred for understanding consumer opinions because they provide deeper insights into consumer behavior and motivations, which may not align with their survey responses.

Some Marketers Prefer More ________ Methods for Gauging Consumer Opinion