The basis of cohort segmentation is that the occurrence of key defining moments while a person comes of age imprints core values that remain largely intact throughout life.

Question

Quizplus · Accepted Answer

Cohort segmentation is based on the idea that the events and experiences a person goes through during their formative years shape their values, beliefs, and buying behavior in the long-term. These events can include major cultural or historical events, technological advancements, or economic changes that occur during a person's upbringing. Cohort segmentation is used by marketers to target specific age groups that share similar values and behaviors shaped by these defining moments.

The Basis of Cohort Segmentation Is That the Occurrence of Key