The 2000 U.S.census provides an in-depth look at the population swings,demographic groups,regional migrations,and changing family structure of 281+ million people.Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration
A) A company can purchase information from outside suppliers.
B) A company can take advantage of government data sources.
C) A company can use online customer feedback systems to collect data.
D) A company can network externally.
E) A company can use its sales force to collect and report data.

Question

Quizplus · Accepted Answer

The example given in the question specifically mentions the U.S. census, which is a government data source. Therefore, taking advantage of government data sources would be the most closely associated step to improve the quality of the marketing intelligence system.