MasterCard and Visa may team up with university alumni associations to offer affinity credit cards that typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated with purchases made using the card.The best description of this form of alliance would a ________.
A) product alliance
B) logistics alliance
C) pricing collaboration
D) network alliance
E) promotional alliance

Question

Quizplus · Accepted Answer

This form of alliance is focused on promotion, specifically utilizing the iconic image associated with the university to attract alumni to apply for and use the credit card. The incremental donation program may also be promoted as a way for alumni to support their alma mater. Therefore, this is a promotional alliance.

MasterCard and Visa May Team Up with University Alumni Associations