_____ means that a consumer will tend to continue a pattern of behavior until some stronger force motivates him or her to change.
A) Consumer inertia
B) Customer share
C) Consumer apathy
D) Consumer commitment
E) Consumer loyalty

Question

Quizplus · Accepted Answer

Consumer inertia refers to the tendency of a consumer to stick to a pattern of behavior, which could include buying products from the same brand or retailer, until something powerful enough to motivate them to change that behavior comes along. This force could be a strong marketing campaign or a negative experience with the brand, for example.

_____ Means That a Consumer Will Tend to Continue a Pattern