Customer share represents a behavioral component that is indicative of customer _____.
A) apathy
B) complaining behavior
C) confirmation
D) loyalty
E) inertia

Question

Quizplus · Accepted Answer

Customer share is a measure of customer loyalty. It represents the percentage of a customer's total purchases made from a particular company or brand. A higher customer share indicates a greater level of loyalty and satisfaction with the company. A lower customer share may indicate that the customer is more likely to switch to a competitor or is less satisfied with the company's offerings.

Customer Share Represents a Behavioral Component That Is Indicative of Customer