In which situation is a business least vulnerable to defections?
A) satisfied customers, high competitive intensity, and low switching costs
B) dissatisfied customers, low competitive intensity, and high switching costs
C) dissatisfied customers, high competitive intensity,and low switching costs
D) satisfied customers, low competitive intensity, and low switching costs
E) satisfied customers, low competitive intensity, and high switching costs

Question

Quizplus · Accepted Answer

Satisfied customers with low competitive intensity and high switching costs are least likely to defect, as they are content with the service and face barriers to switching.

In Which Situation Is a Business Least Vulnerable to Defections