Relational switching costs _____.
A) involve lost time and effort from switching from one brand or service provider to another
B) consist of the total economic resources that must be spent or invested as a consumer learns how to obtain value from a new product choice
C) refer to the emotional and psychological consequences of changing from one brand or service provider to another
D) are the least significant type of switching costs for consumers
E) form the greatest barrier to switching from one brand or service provider to another

Question

Quizplus · Accepted Answer

Relational switching costs refer to the emotional and psychological consequences of changing from one brand or service provider to another, as they involve the personal relationship and trust built with the current provider.

Relational Switching Costs _____