Sometimes consumers get so mad at a business that they become violent or try to vandalize the business. What is the behavior called?
A) rancorous revenge
B) retaliatory revenge
C) vengeance
D) negative public publicity
E) switching behavior

Question

Quizplus · Accepted Answer

The behavior is called retaliatory revenge, where consumers take revenge on a business by becoming violent or vandalizing the business.

Sometimes Consumers Get So Mad at a Business That They