Expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience are called _____ expectations.
A) ideal
B) relative
C) equitable
D) fair
E) normative

Question

Quizplus · Accepted Answer

Equitable expectations are based on the consumer's perception of fairness in relation to the effort or contributions they have made in the service encounter.

Expectations That a Consumer Forms Regarding What He or She