Using which type of decision rule does a consumer set a minimum, but usually high, mental cutoff for various features and selects the product that meets or exceeds this cutoff on any feature?
A) compensatory
B) conjunctive
C) disjunctive
D) lexicographic
E) elimination-by-aspects (EBA)

Question

Quizplus · Accepted Answer

In the disjunctive decision rule, a consumer sets a high cutoff for various features and selects the product that meets or exceeds this cutoff on any one feature.

Using Which Type of Decision Rule Does a Consumer Set