Which of the following are the two major types of evaluation processes?
A) utilitarian-based and hedonic-based
B) primary-based and secondary-based
C) feature-based and benefit-based
D) affect-based and attribute-based
E) superordinate and subordinate

Question

Quizplus · Accepted Answer

The two major types of evaluation processes are affect-based (which refers to the emotional response to a product, such as liking or disliking it) and attribute-based (which refers to the evaluation of specific product features, such as its quality or effectiveness). Therefore, option D is the correct answer.

Which of the Following Are the Two Major Types of Evaluation