Which type of search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem?
A) prepurchase search
B) proactive search
C) ongoing search
D) preemptive search
E) internal search

Question

Quizplus · Accepted Answer

Prepurchase search is focused on locating information that will enable the consumer to reach a decision for a specific problem, in this case, the problem of making a purchase decision. Proactive search, ongoing search, preemptive search, and internal search may not necessarily be focused on a specific problem or decision-making process.

Which Type of Search Activities Are Focused on Locating Information