_____ refers to the perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take.
A) Perceived involvement
B) Cognitive dissonance
C) Buyer's regret
D) Perceived outcomes
E) Perceived risk

Question

Quizplus · Accepted Answer

Perceived risk refers to the perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take. This can encompass different types of risks such as financial, social, physical or psychological. Understanding perceived risk is important for marketers as it can influence consumers' buying behavior and decision-making process.

_____ Refers to the Perception of the Negative Consequences That