Which of the following statements is true regarding crowding in a retail setting?
A) A high degree of crowding produces the most positive outcome in terms of shopping affect, purchase behavior, consumer satisfaction, and shopping value.
B) The absence of other consumers produces the most positive outcome in terms of shopping affect, purchase behavior, consumer satisfaction, and shopping value.
C) Crowding affects hedonic shopping value in a positive linear fashion.
D) Crowding affects hedonic shopping value in a negative linear fashion.
E) A mild degree of crowding produces the most positive outcome in terms of shopping affect, purchase behavior, consumer satisfaction, and shopping value.

Question

Quizplus · Accepted Answer

Research suggests that a mild degree of crowding produces the most positive outcome in terms of shopping affect, purchase behavior, consumer satisfaction, and shopping value. High levels of crowding may lead to negative effects, such as increased stress and reduced shopping time, while the absence of other consumers may lead to boredom and decreased stimulation. Crowding affects hedonic shopping value in a U-shaped fashion, with moderate levels of crowding leading to the highest value.

Which of the Following Statements Is True Regarding Crowding in a Retail