Consumers who have great influence on the behavior of others relating to product adoption and purchase because of their knowledge about specific products or services are called _____.
A) primary influencers
B) surrogate consumers
C) product innovators
D) informational leaders
E) opinion leaders

Question

Quizplus · Accepted Answer

These individuals are known as opinion leaders, as they have significant knowledge about specific products or services and influence the behavior of others when it comes to adoption and purchase decisions. They may share their opinions through word-of-mouth or online reviews, and their recommendations can have a significant impact on consumer behavior.

Consumers Who Have Great Influence on the Behavior of Others