The ability of a group or individual to influence a consumer due to the group's or individual's knowledge of, or experience with, a specific subject matter is called _____ power.
A) referent
B) legitimate
C) expert
D) reward
E) coercive

Question

Quizplus · Accepted Answer

Expert power is the ability to influence others based on one's knowledge or expertise on a subject matter. It is often used in marketing and advertising, where individuals or groups are portrayed as experts in their field to persuade consumers to buy a product or service. Referent power is the power to influence others based on one's personal traits or characteristics, such as charisma or likeability. Legitimate power is the power to influence others based on one's formal position or authority. Reward power is the power to influence others through the promise or delivery of rewards, while coercive power is the power to influence others through threats or punishment.

The Ability of a Group or Individual to Influence a Consumer