Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Advertising Federation club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan?
A) reward power
B) associative power
C) conformational power
D) referent power
E) legitimate power

Question

Quizplus · Accepted Answer

The ad club holds referent power for Jordan, as it provides him with the opportunity to learn and network with veterans in the industry, which could enhance his knowledge and skills, and ultimately increase his respect and credibility within the company.

Jordan Just Graduated with an Advertising Degree and Started Working