An aspirational group is a group in which a consumer desires to become a member.
Correct Answer:
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Q2: Group members share a set of expectations,
Q3: Aspiration occurs when an individual yields to
Q4: Peer pressure is the pressure the individual
Q5: Groups with status power result in consumers
Q6: Professional organizations and social clubs are examples
Q8: A rejection group is a group to
Q9: A focal group is a group that
Q10: Brand communities are groups of consumers who
Q11: A member must have a desire to
Q12: A relevant group is a group of
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