One company has identified its customer base using variables such as age, gender, and occupation. What type of analysis has this company performed?
A) microanalysis
B) psychographic analysis
C) PRIZM analysis
D) demographic analysis
E) macroanalysis

Question

Quizplus · Accepted Answer

The company has performed a demographic analysis, as it has identified its customer base using variables such as age, gender, and occupation, which are all demographic factors.

One Company Has Identified Its Customer Base Using Variables Such