Which type of analysis develops a profile of a consumer group based on their demographics?
A) demographic analysis
B) cluster analysis
C) descriptive analysis
D) microanalysis
E) psychographic analysis

Question

Quizplus · Accepted Answer

Demographic analysis is the method of developing a profile of a consumer group based on their demographics such as age, gender, income, education, occupation, etc. This type of analysis helps marketers to understand their target audience and create effective marketing strategies that cater to their needs and preferences. Cluster analysis, descriptive analysis, and psychographic analysis may be used in conjunction with demographic analysis to gain a better understanding of the consumer group. However, only demographic analysis focuses solely on demographics. Microanalysis is not a commonly used term in market research.

Which Type of Analysis Develops a Profile of a Consumer