Which of the following refers to the relatively tangible human characteristics, such as age, ethnicity, sex, occupation, income, and religion that describe consumers?
A) demographics
B) psychographics
C) identifiers
D) discriminators
E) census variables

Question

Quizplus · Accepted Answer

Demographics refer to the relatively tangible human characteristics, such as age, ethnicity, sex, occupation, income, and religion that describe consumers. Psychographics refer to more intangible characteristics like personality, attitudes, and values. Identifiers and discriminators are not terms commonly used in marketing research, and census variables specifically refer to data collected through a government census.

Which of the Following Refers to the Relatively Tangible Human