ATTITUDE SCENARIO
Consider a consumer who is contemplating an new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to Attitude Scenario. According to the attitude-toward-the-object approach to attitude change, if Honda publicized the fact that the Accord is offered as a hybrid model that is cleaner for the environment, by which means is Honda attempting to increase this consumer's attitude toward its brand?
A) changing beliefs
B) adding beliefs about new attributes
C) changing evaluations
D) changing schema-based affect
E) adding a social norm

Question

ATTITUDE SCENARIO
Consider a consumer who is contemplating an new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:
 
-Refer to Attitude Scenario. According to the attitude-toward-the-object approach to attitude change, if Honda publicized the fact that the Accord is offered as a hybrid model that is cleaner for the environment, by which means is Honda attempting to increase this consumer's attitude toward its brand?
A) changing beliefs 
B) adding beliefs about new attributes 
C) changing evaluations 
D) changing schema-based affect 
E) adding a social norm

Quizplus · Accepted Answer

By publicizing the fact that the Accord is offered as a hybrid model that is cleaner for the environment, Honda is attempting to add a new attribute (environmental friendliness) to the consumer's consideration set and show that it performs well on that attribute, thereby potentially increasing the consumer's overall evaluation of the brand. This aligns with the attitude-toward-the-object approach to attitude change.

ATTITUDE SCENARIO Consider a Consumer Who Is Contemplating an New Automobile Purchase