The elaboration likelihood model proposes two routes to persuasion: ______.
A) primary route and secondary route
B) belief-based route and affect-based route
C) central route and peripheral route
D) cognitive route and affective route
E) utilitarian route and hedonic route

Question

Quizplus · Accepted Answer

The elaboration likelihood model proposes two routes to persuasion: the central route and the peripheral route. The central route involves careful and thoughtful processing of the message, where people are swayed by the content and quality of the message. On the other hand, the peripheral route involves more superficial processing, where people are swayed by superficial cues, such as the attractiveness or credibility of the speaker.

The Elaboration Likelihood Model Proposes Two Routes to Persuasion: ______