According to the ELM, if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.

Name: According to the ELM, if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

According to the ELM, if a consumer is not involved with a message or lacks either the motivation or ability to process information, the peripheral route to persuasion will be followed. Highly involved consumers will follow the central route.

According to the ELM, If a Consumer Is Highly Involved