The elaboration likelihood model (ELM) illustrates how attitudes are changed based on different levels of consumer involvement.
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Q22: Attitude change tends to be relatively enduring
Q31: The basic premise of balance theory is
Q32: According to the ELM model of attitude
Q33: According to the ATO model of persuasion,
Q34: In balance theory, the object-person relation is
Q36: According to the elaboration likelihood model of
Q37: In balance theory, connector relations are the
Q38: According to the elaboration likelihood model (ELM),
Q39: According to the behavioral influence approach to
Q40: A key premise of balance theory is
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