PANAS and PAD are examples of _____ measures of consumer emotions.
A) autonomic
B) introspective
C) physiological
D) self-report
E) biological

Question

Quizplus · Accepted Answer

PANAS (Positive and Negative Affect Schedule) and PAD (Pleasure Arousal Dominance) are both self-report measures of consumer emotions. Participants are asked to rate their emotions using a series of statements or adjectives, such as "happy" or "excited" for positive affect, and "angry" or "nervous" for negative affect. Self-report measures are a common and efficient way to collect data on consumer emotions.

PANAS and PAD Are Examples of _____ Measures of Consumer