Energizer batteries used to feature the Energizer Bunny in television commercials, often in unexpected ways to catch viewers off-guard. Commercials seemed to be boring commercials about a fake brand of a mundane product like hemorrhoid ointment, when all of a sudden the Energizer Bunny would come on the screen banging a drum. After a while, though, consumers had been exposed to the commercial so many times that they began to expect the bunny to march into the picture beating his drum so they tended to tune the commercial out. Consumers' response to this over-exposure represents the process of _____.
A) shaping
B) adaptation
C) habituation
D) desensitization
E) framing

Question

Quizplus · Accepted Answer

Habituation occurs when consumers become so familiar with a stimulus that they no longer pay attention to it, as happened with the Energizer Bunny commercials.

Energizer Batteries Used to Feature the Energizer Bunny in Television