All of the following are message receiver characteristics affecting comprehension EXCEPT _____.
A) information intensity
B) intelligence
C) involvement
D) expectations
E) brain dominance

Question

Quizplus · Accepted Answer

All of the other choices (B, C, D, and E) are message receiver characteristics that can affect comprehension. Information intensity refers to the amount and complexity of information presented in the message, which is not a characteristic of the receiver.

All of the Following Are Message Receiver Characteristics Affecting Comprehension