Priming theory hypothesizes that the way in which information is framed differentially affects risk assessments and any associated consumer decisions.
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Q3: Consumers associate likeability, expertise, and trustworthiness of
Q4: Contexting is the term that captures the
Q5: Environment density refers to the amount of
Q6: Likeability of a source can influence message
Q7: Message complexity represents the extent to which
Q9: Thoughts that contradict a message are called
Q10: Habituation is the process by which continuous
Q11: Ground is the term representing the object
Q12: The level of a stimuli to which
Q13: The process of comprehension is influenced very
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