A consumer's awareness and interpretation of reality is known as _____.
A) perception
B) attention
C) exposure
D) learning
E) cognition

Name: A consumer's awareness and interpretation of reality is known as _____. A) perception B) attention C) exposure D) learning E) cognition
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Question

Quizplus · Accepted Answer

Perception refers to the process by which consumers select, organize, and interpret information from their environment. This process influences their attitudes, beliefs, and behaviors.

A Consumer's Awareness and Interpretation of Reality Is Known as _____