The degree to which a consumer is sensitive to changes in some product characteristic is known as _____.
A) elasticity
B) differentiation
C) sensitivity
D) segmentation
E) positioning

Question

Quizplus · Accepted Answer

The degree to which a consumer is sensitive to changes in some product characteristic is known as elasticity. It refers to the responsiveness of demand for a product or service to changes in its price or some other attribute, such as quality or features.

The Degree to Which a Consumer Is Sensitive to Changes