_____ has roots in anthropology and often involves analyzing the artifacts associated with consumption.
A) Sociology
B) Phenomenology
C) Ethnography
D) Conjoint analysis
E) Grounded theory

Question

Quizplus · Accepted Answer

Ethnography involves studying the culture of a group of people through firsthand observation and participation. In the context of consumption, this may involve analyzing artifacts such as advertising, packaging, and product design in order to understand how they shape the consumer experience. Anthropology is the broader field of study that encompasses ethnography. Sociology, on the other hand, focuses primarily on the study of social structures and institutions. Phenomenology and grounded theory are other research methodologies that may be used in studying consumption, but they do not necessarily involve analyzing artifacts. Conjoint analysis is a quantitative research method used to understand how consumers value different product attributes.

_____ Has Roots in Anthropology and Often Involves Analyzing the Artifacts