Obtaining resources from consumers in return for the value they create is a basic tenet of _____, which is a theory explaining why companies succeed or fail.
A) attribution theory
B) resource-advantage theory
C) the marketing concept
D) the theory of reasoned action
E) resource-elaboration theory

Question

Quizplus · Accepted Answer

Resource-advantage theory explains that companies succeed by obtaining resources from consumers in return for the value they create. This theory suggests that companies gain a competitive advantage by leveraging their resources, capabilities, and market positioning to maximize customer value and generate profits.

Obtaining Resources from Consumers in Return for the Value They