From which two perspectives can consumer behavior be defined?
A) primary and secondary
B) human thought and behavior and as a field of study
C) social and psychological
D) as an input and as an outcome
E) based on needs or based on wants

Question

Quizplus · Accepted Answer

Consumer behavior can be defined from the perspective of human thought and behavior, which involves understanding how consumers make decisions, and as a field of study, which involves the systematic study of these processes.

From Which Two Perspectives Can Consumer Behavior Be Defined