With location-data tracking, the term "hashing" refers to the process of:
A) making the data anonymous so that specific individuals cannot be identified.
B) locating individuals within a specific distance of a specified location.
C) purging names from a list of individuals who live within a specified area that do not meet a target profile.
D) identifying individuals within a specified location that meet a firm's target audience for a mobile campaign.
Correct Answer:
Verified
Q1: An operational database contains:
A)transactions and interactions individuals
Q2: The primary benefit of database marketing is:
A)the
Q3: A lifetime value analysis creates a figure
Q5: The easiest part of building a data
Q9: Many marketing experts believe calculating the lifetime
Q11: Successful database marketing emphasizes two things:
A)sales and
Q11: Customer clustering is attractive to marketers because
Q14: A marketing database contains:
A)transactions and interactions individuals
Q17: An effective database contains:
A)every transaction a customer
Q19: Common forms of database coding are:
A)data mining
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