The ________ message strategy has the goal of creating an impact on a person's beliefs or knowledge structure.
A) affective
B) conative
C) cognitive
D) resonance

Question

Quizplus · Accepted Answer

The cognitive message strategy aims to influence a person's beliefs or knowledge structure. It is designed to inform, educate, and persuade by appealing to the audience's rationality and logic. The other options are not aimed specifically at beliefs or knowledge structure. Affective message strategy aims to elicit emotions, conative message strategy aims to stimulate action, and resonance message strategy aims to reinforce existing beliefs or attitudes.

The ________ Message Strategy Has the Goal of Creating an Impact