When marketing to men, it is important to remember that many men do not enjoy browsing; instead, they prefer to look for specific information or products.

Question

Quizplus · Accepted Answer

This is true, as studies have shown that many men prefer to approach shopping in a more directed and efficient manner, with a goal in mind. They often have less interest in browsing for leisure or leisurely window shopping compared to women.

When Marketing to Men, It Is Important to Remember That