For the international firm, customer locations and sourcing opportunities are widely dispersed, therefore the physical distribution and logistics aspects of international marketing:

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The physical distribution and logistics aspects of international marketing have great importance for an international firm with dispersed customer locations and sourcing opportunities. This is because efficient and effective transportation, warehousing, and delivery of products are crucial for meeting customer demands and maintaining a competitive edge in the global market. Ignoring these aspects can lead to increased costs, delivery delays, and loss of customers to competitors who offer better logistics services.

For the International Firm, Customer Locations and Sourcing Opportunities Are