What is true about the service person in a service transaction?
A) The customer is intangible.
B) The customer is the owner.
C) The customer is both the producer and the marketer of the service.
D) The customer is the service corporation.

Question

Quizplus · Accepted Answer

In a service transaction, the service person produces and delivers the service while the customer is simultaneously the recipient, evaluator, and marketer of the service. Therefore, the customer plays a vital role in the service delivery process and can actively shape their experience with the service. The other options are not true about the customer in a service transaction.

What Is True About the Service Person in a Service