A brand manager needs to assess which of the following groups of brand criteria before disposing of a brand?
A) Level of market acceptance or rejection
B) Pleasant vs. uncomfortable marketing strategies
C) Current sales, loyalty, potential, and trends
D) Product placement opportunities

Question

Quizplus · Accepted Answer

Before disposing of a brand, a brand manager should assess the current sales, loyalty, potential, and trends of the brand. This will help in determining whether the brand is worth keeping or not. The level of market acceptance or rejection is also important, but it is typically included in the assessment of sales and loyalty. Pleasant vs. uncomfortable marketing strategies and product placement opportunities are not necessarily criteria for assessing a brand before disposal.

A Brand Manager Needs to Assess Which of the Following