Which statement is true about branding?
A) Branding provides extended families with ways to internalize strategic plans.
B) Branding is extra sensitive to market fluctuations.
C) Branding is an integral part of the overall identity management of the firm.
D) Branding is uncontrollable for the marketer.

Question

Quizplus · Accepted Answer

Branding is an integral part of the overall identity management of the firm. It involves creating a unique name, symbol, design, or combination of these elements that makes a product or service identifiable and differentiates it from those of competitors. Effective branding helps to establish a strong identity for the firm and its offerings, and builds customer loyalty and trust.

Which Statement Is True About Branding