Developing and managing a product portfolio in the global marketplace is both a great challenge and an attractive opportunity for multinational marketers.

Question

Quizplus · Accepted Answer

Developing and managing a product portfolio in the global marketplace is a challenge because it requires an understanding of different cultures, regulations, and market trends. However, it is also an attractive opportunity because it allows companies to expand their reach and increase their revenue streams. Therefore, the statement is true.

Developing and Managing a Product Portfolio in the Global Marketplace