The term coverage is used to describe both the number of areas in which the marketer's products are represented and the quality of that representations.
Correct Answer:
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Q1: The demographic and psychographic characteristics of targeted
Q2: Foreign legislation affecting distribution and agents is
Q3: Because most marketers have a vested interest
Q5: Intermediaries usually have no significant impact on
Q6: Privacy has not been a concern of
Q7: There are four forms of "flow" in
Q8: The best kinds of distributions systems are
Q9: Because only a few products are sold
Q10: Costs is the expenditure that is closely
Q11: Gray markets refer to authentic and legitimately
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